Marketing mix is "The set of controllable tactical marketing tools—product, price, place, and promotion—that the firm blends to produce the response it wants in the target market." (Marketing an Intro pg.53)
The product: A high end vodka. "Product means the goods-and-services combination the company offers to the target market."(p.54)
The Price: $50 USD "Price is the amount of money customers must pay to obtain the product." (p.54)
Place: Everywhere liquor is sold, specifically in liquor stores across Nevada and hotels. " Place includes company activities that make the product available to target consumers." (p.54)
Promotion: Clubs who promote our vodka get special rates as well as hotels who offer bottles complimentary to their clientele. "Promotion means activities that communicate the merits of the product and persuade target customers to buy it."
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