Final Project: Marketing Strategy

 "A marketing strategy consists of specific strategies for target markets, positioning, the marketing mix, and marketing expenditure levels.  It outlines how the company intends to create value for target customers in order to capture value in return." (Marketing an Intro. p. 57). Here at Rach'ka our target audience is those customers 21-35 who value the rich and glamorous lifestyle without necessarily having the price tag to go with it. We like to offer as much as possible for a reasonable price that allows our customers to be able to enjoy it. Strategy is the easy part, implementing it is what takes the real work. "A brilliant marketing strategy counts for little if the company fails to implement it properly. Marketing implementation is the process that turns marketing plans into marketing actions in order to accomplish strategic marketing objectives. Whereas marketing planning addresses the what and why of marketing activities, implementation addresses the who, where, when, and how." (p.57). So far we've discussed the who what and why now the question is where? In order to gain the largest possible market share of the vodka industry the obvious answer is everywhere. But in the interest of being specific, Rach'ka plans to target top liquor store chains starting in the Las Vegas Area and branching out from there. We would also make special offers to clubs who promote our brand of vodka and hotels who offer it compliments of staying there, as well as special advertising in special Vegas magazines.