Final Project: Objectives

According to the Oxford American Dictionary an objective is: noun
1 a thing aimed at or sought; a goal: the system has achieved its objective.I In this case, our marketing objective is what we hope to accomplish with our company. Whether that be sales wise or what we hope people will say about our vodka, etc."These objectives should be based on past decisions about the target market, positioning, and the marketing mix, which define the job that advertising must do in the total marketing program. The overall advertising objective is to help build customer relationships by communicating customer value." (p.386). Here at Rach'ka our main objective is to offer our customers the best possible vodka we can at an unbeatable price in the marketplace today. We value our customers and want to give them everything they look for in a vodka and more. We strive to offer the experience people want from us and create the best possible relationship with our customer that will last forever and have them coming back to Rach'ka for all their vodka purchases in the future.